According to a study, 62 million people listen to podcasts weekly. That’s quite a number! That means podcasts are creeping into more and more homes as time goes by.
But what if I told you that you can increase your reach by doing one simple thing?
Transcribing your podcast will open the doors to a wider audience and help you grow your podcast faster.
And if you’re worried about the extra hassles involved in listening to your podcasts and transcribing everything, never fear. There are easy ways to transcribe audio to text these days.
Not yet sold on the idea? Then here are some really convincing reasons why you should transcribe your podcasts.
1. It’s SEO-friendly
It’s a little tricky to optimize your podcast in the search engines. Google can’t comb through audio (yet) to rank them in the search results.
But there is a way around it.
When you transcribe your podcast episode and publish the transcription along with the episode, it makes it easy for your podcast to show up in the search results. You’ll be able to apply Search Engine Optimization (SEO) techniques that will help increase your visibility online.
Plus, you can easily link relevant blog post articles and even other episodes in the body of the text. That will also help lead your audience to previous episodes or blog posts as well as boost your search rankings.
2. It’s easier to share on social media
How do you usually promote your podcast? Through social media, of course. Let’s be honest, social media is probably one of the major ways podcasters grow their podcasts. In fact, without social media, it would be difficult to grow your podcast.
The good news is that transcribing your podcast will open up even greater opportunities to get your podcast out there.
When your podcast is available in text, it increases the possibility of your audience sharing your content. With the transcript, it’s so much easier to share your podcast episodes when you make content available like quotes or insightful points.
3. It appeals to the readers
Although the number of podcast listeners is on the rise, there are still a lot of people who prefer consuming written content. And if you’re a podcast owner, you know they’re missing out on so much valuable information.
However, you can turn things around when you transcribe your podcast. Those who enjoy reading will now be able to benefit from the priceless gems, secret sauces, and truth bombs you and your guests drop in every episode.
4. You get to cater to a larger audience
Unfortunately, podcasts don’t cater to the deaf and those hard of hearing. An interesting survey revealed that 10 million Americans are deaf or hard of hearing. That means that you’re leaving out 10 million people from benefiting from the contents of your podcast.
Transcribing your podcast will open up brand new opportunities to expand to a larger audience. Simply transcribing your podcast will make it accessible to those who are deaf and hard of hearing.