Instagram has grown from just being a simple entertainment platform for young people, to a serious marketing tool for individuals and businesses. There are so many people and brands numbering to their millions with Instagram accounts and all competing for likes and followers. As of the moment, there are more than 800 million Instagram users who log in to their accounts on a monthly basis. This number presents a massive opportunity but also serious competition since every other account is clamoring for followers and likes. It is important that you identify your target niche, to focus your attention on them so that you get the right following. Consider their age, gender, likes and dislikes and what pushes them to engage with brands similar to what you have.
It is often recommended that you take your time and formulate a strategy on how to engage with your potential audience, but this takes time which many brands do not have. This is one of the main reasons why many turn to automated tools to assist them to get a following and expose their brands. The recognized website IncomeArtist.com takes a look at how most people have turned to Instagram bots or robots to assist them to get a large following. Here are some of the reasons why people result to using bots instead of struggling for authentic followers.
People use Instagram bots to save time. With your busy schedule, it would be difficult for you to keep on checking your account to comment and respond to other users’ comments. It is also time-consuming to create and post content every now and then. Some companies have employed media specialists that focus only on social media, but this is a costly venture. So, for one to save time, they prefer installing software that can automate simple actions like liking posts and following back those who follow their accounts.
It is always advisable to be patient and grow a following that will also be engaging. Most people, however, lack such patience. They turn to robots to follow and unfollow other users. Instagram bots can push your account exponentially by targeting a specific niche. The downside is that the robots can never differentiate between an authentic and a fake account. You will get a following, but it will not be an engaging one.
Bots Work Continuously
Unlike a human virtual assistant who is not only costly but limited to the time, they will be online, Instagram bots work throughout. Bots work throughout engaging accounts that you would never imagine reaching even if you were to work continuously. The bots engage with users all over the world and on different time zones continuously. You never have to worry that some comments on your posts will go unnoticed when you are sleeping since the bots monitor such consistently.
Bots Help People Make First Contact
In a sea of so many Instagram users on the app, it might be daunting to decide who to approach and who not to. Bots do not have these reservations. They will reach to as many users as possible, and leave the job of sorting out your followers to yourself. This helps you make what you would call the first move then engage with those that are going to be responsive. You might end up with followers that you would have never approached were you to do it manually.
Increase Your Exposure
Whether you get fake or genuine followers, the main agenda of many brands is to get as much exposure as possible. Users tend to follow brands that have a large following in a bid to expose themselves. Bots will subsequently have genuine people following you and liking your posts hence widening your exposure. These bots like and comment on all accounts that seem related to your brand as well as following and unfollowing accounts at a very high rate.
Subsequently, you are the one to decide whether to go the long way and get authentic and an engaging following, or use bots for shortcuts and struggle to engage the fake following. An authentic engagement creates a personal relationship and brings in more consistent clientele than a mechanized audience.