A sales funnel illustrates a potential customer’s journey from being a prospect to a customer. Understanding the sales funnel is crucial to your business. Yet, many do not believe it is essential or works. This is why we have conducted an interview with a representative of Web Success Portal by Success Study LLC to share why your sales funnel matters.
DO THE SALES FUNNEL WORK?
Yes! Sales funnels work very effectively. A Sales funnel works to build business-consumer relationships. It also makes it easier for you to target the right audience.
DO YOUR SALES FUNNEL MATTER?
Understanding your buyer’s journey through the sales funnel helps you to know how you can influence their decisions and cause them to move faster. You can analyze it to know how and whether it works, thus, enabling you to improve it.
HOW TO BUILD YOUR SALES FUNNEL
A Landing page is the first thing a prospect sees when they arrive at your website. Your website must be optimized and functional to attract leads. Not optimizing your landing page is one of the biggest digital marketing mistakes you want to avoid.
A Lead-based landing page is incomplete without a lead magnet. Therefore, include a lead magnet. This is what encourages or compels the prospect to purchase a product, patronize a service or give their contact details.
Next, you have to continually send updates on promotions, discounts, etc., on products and services that the prospect is interested in. You need to contact them frequently to avoid losing touch with them.
After a while, it’s time to close the deal. At this point, you need to present the prospect with an offer they cannot resist to close the deal and secure them as customers.
Whether the prospect has become a customer or is yet to make the purchase, you must remain in communication with them.
Lastly, you need to analyze and update your sales funnel continually. It can never be perfect, so there’s always room for improvement.
WHAT DOES YOUR SALES FUNNEL NEED TO CONVERT LEADS?
Your Sales funnel needs a compelling offer that will encourage prospects to convert. If prospective customers see an extra value attached to purchasing your product or patronizing your services, they will convert to paying customers immediately.
Your website must be well-optimized, fast, easy to navigate, and with a clear call to action. This is what we always say to our clients at Success Study LLC.
You must clearly define the description of every product or service on sale with images. This will prevent confusion or mistakes and will cause prospects to have an idea of what they are purchasing, thus, converting them.
The payment and checkout process must be accessible. This means that after prospects select products or services of their choice, popular payment methods should be available and fast for them to checkout.
DO YOU HAVE ANY EXTRA ADVICE ON SALES FUNNELS?
Note that a prospect patronizing your business is not the endgame. They must remain customers.
This is why your follow-up plan is crucial. Your plan could include personalized emails thanking them for their purchase and encouraging them to make subsequent purchases.