In-House Marketing Versus Digital Marketing Agency

In today’s digital climate, very few businesses can survive without a solid digital marketing strategy. But there are many different ways to market a business online, and it can be difficult to know which approach is right for your company. So hiring digital marketing experts to handle all things marketing is prudent. But which type? Should you handle your digital marketing in-house, or should you outsource to a digital marketing agency?

Here are some comparisons.

Brand Familiarity

Every business has a brand identity, whether it’s developed or being perfected. And that’s one of the advantages of handling your marketing in-house. In-house marketers are already intimately familiar with your brand. They know its quirks, its selling points, and what needs to be improved. When it comes to promoting your brand online, this can give you a significant advantage.

On the other hand, while a good digital marketing agency will take the time to learn about your brand before developing a marketing strategy, there’s always the possibility of them not understanding your brand identity intimately, only vaguely.


Another advantage of handling your digital marketing in-house is flexibility. An in-house team can quickly pivot when needed, changing strategies on the fly to take advantage of new opportunities or react to changes in the market. This agility can be a major asset, particularly in fast-moving industries.

An agency, on the other hand, may have a more difficult time being flexible. They likely have multiple clients, which means they need to maintain some level of consistency in their work. This can make it harder for them to pivot when necessary.


An in-house marketing team can get myopic and repetitive in their work. After all, they’re only seeing one brand all day, every day. This can lead to a lack of creativity and innovation in their work.

A digital marketing agency, on the other hand, will likely have a much more diverse set of clients. This can help them bring fresh ideas and perspectives to your marketing strategy. Say your business is providing senior apartments. An agency that also works with a senior nutrition catering service, a home health care company, and a few other businesses in the industry can help you develop a well-rounded marketing strategy.


You have to pay every employee on your marketing team, regardless of whether they’re productive or not. And, depending on the size of your team, this can be a significant cost. 

With a digital marketing agency, you’re only paying for the work you need to be done at any given period. This can save you a lot of money. Say you only need a few hours of work each week on social media marketing. You only pay for those few hours, rather than the entire salary of a social media manager.

There are advantages and disadvantages to both handling your digital marketing in-house and outsourcing to an agency. Ultimately, the decision comes down to what’s best for your business. Consider your needs, your budget, and your industry when making your decision.