How businesses and entrepreneurs operate in the digital space will have a heavy influence on how their brand will grow into the future. We are living in an increasingly interconnected world. This means that we have to always be on top of our game to stay competitive. Between the 24/7 news cycle and around-the-clock networking opportunities afforded by the world wide web, it can be hard to pick a place to focus our efforts.
To make life easier, many entrepreneurs are focusing on establishing a well-rounded web presence that does the heavy work for them.
Simple Tips For Optimizing Your Web Presence
At the time of this writing, there are almost 2.8 billion social media users on the planet. This alone tells us that we need to integrate with the web to maximize our productivity. For entrepreneurs looking to set themselves apart from the rest of the pack, consider pursuing the following technique to maximize your presence and productivity on the web.
1) Create a Business Profile on Major Business Platforms
First and foremost, we have to put ourselves out and into the world in order to be seen. This means that we need to develop professionally crafted profiles on all of the major entrepreneurial platforms. You can take a look at this bio example for an idea of what to put in your own profile.
Key Business Platforms: LinkedIn, YouTube, LinkedIn
2) Build an Official Website For Your Brand
For every entrepreneur that seeks to put themselves out into the world, a reputable website needs to follow in their tracks. Create and optimize a professional website wherein your potential clients and associates can find all the information that they need. From your resume and headshots to newspaper clips and media grabs, make it as easy as possible for potential clients/customers to learn about you. Consider optimizing your content for SEO practices while linking out to the business profiles we listed above.
Best Website Builders: Wix, WordPress, Squarespace
3) Create Engaging & Varied Content
There was a point in time where entrepreneurs didn’t need to have varied multimedia to engage with their clients, but that time is no longer now. We are living in the era of 4K television, eye-popping CGI, and stunning photoshop work. Make sure that your content is up to par with current expectations. By focusing on creating content in every category, from pictures and text posts to actual videos, we can better engage with potential clients while bringing in more traffic. Consider working with a graphic designer through an online freelancing platform to outsource your content needs.
Freelance Graphic Platforms: PeoplePerHour, Fiverr, Upwork
Content is king and the internet is the avenue by which said content is distributed. To better compete with the flourishing companies of today and the future business of tomorrow, consider following the tips that we laid out above. With a complete online presence, we can put our best foot forward to find success in the increasingly competitive world of entrepreneurs.