There is something at once fascinating and mysterious about the funeral industry and how we honor our dead. Scientists and researchers have traced funeral rites back to 60,000 B.C. where Neanderthals decorated their dead with flowers and antlers, showing an innate sense of respect for the grieving process. Over the years, funerary rites have changed with the ebb and flow of culture, but throughout the Western world, traditional burial sites have long held center stage… At least until now.
Eterneva is an Austin-based startup that has been seeking to disrupt the conventional mourning, grieving, and burial process. Focusing on innovative next-generation technology, Eterneva is offering memorial diamonds crafted from the cremains of our lost loved ones.
Grief Support Built From Experience
Adelle Archer is the co-founder and CEO at Eterneva. While the physical leader of the company, Adelle hadn’t intended on pursuing her career in this specific industry. Instead, Adelle had been working with a business partner to develop a synthetic diamond company that had nothing to do with death tech. Tragically, their work would be cut short when her partner was diagnosed with Stage 4 Pancreatic Cancer at 47-years-old. This first-hand brush with death would leave an impression on Adelle and like many of the millennials she knew personally, Adelle had wanted to find the proper way to mourn, grieve, and remain connected with her positive memories.
Adelle realized early on that conventional memorial methods were not to her liking and she was far from alone. According to the National Funeral Directors Association, cremations are expected to overtake traditional burials before 2025, a remarkable change from the figures of yesteryear. In 2010 alone, burial versus cremation was split 53/40. That is not the case.
Yet for as popular as cremation is, Adelle didn’t feel that an urn could accomplish what she had hoped to accomplish. So she turned back toward the synthetic diamond company she had been working on and a new plan would be brought forth.
In 2019, Adelle Archer and her team would pitch the Eterneva memorial diamond to Mark Cuban on the television program Shark Tank. Archer’s pitch was effective and landed with ease with Cuba. The Dallas Maverick’s co-owner would agree to invest in a 9% stake of the company. In the blink of an eye, Eterneva was truly founded.
Loss & Technology
As conventional funeral decisions change with the times, cremation continues to surge in popularity. Beginning in the 1980s, cremation would begin to rise due in large part to environmental problems, space concerns, and a focus on cost. Dealing with advanced levels of debt during a time when funerals are rising due to COVID-19 and other associated events has led to a more open-minded approach to start-ups like Eterneva.
What is Eterneva?
Eterneva is an Austin-based start-up with laboratories in Germany as well as Texas. A new entrant into the world of death care and an innovator in death tech, Eterneva seeks to connect grieving and mourning individuals with a special memorial diamond featuring the cremains of their loved ones.
As conceived by co-founder Adelle Archer, Eterneva strives to become to millennials what funeral homes were to the generation prior. A best-in-class system seeks to make the process as streamlined, efficient, and caring as possible to ensure the needs of the individual are met.
Adelle and Eterneva have focused on making the process as transparent and available to patients as possible, including their state-of-the-art website. Eterneva engages with its customers throughout the entire process, providing video, email, and telephone communication to keep clients updated.
Adelle told Dana Iverson of Medium, “We received tearful messages back and deep expressions of gratitude.”
The Eterneva Process
Clients that opt to pursue a memorial diamond from Eterneva will be ushered through an elaborate yet comforting process, beginning with a Welcome Kit. This welcome kit features instructions, videos, and the tools needed to get started.
Upon sending in your Welcome Kit, the scientific process begins with carbon purification where much of the elemental carbon is isolated, purified, and extracted into graphite powder. A video is supplied to clients as the process progresses.
After carbon purification, roughly two to three months are set aside for diamond growth in either the Texas or German-based laboratory. It is there that state-of-the-art machines mimic the earth’s diamond-growing conditions. After the diamond is formed, a master craftsman will assess, cut, and then set your diamond into the jewelry item that you chose.
To get started on your memorial diamond, contact Eterneva and put down your $100 deposit to get your kit delivered.
There is something at once fascinating and mysterious about the funeral industry and how we honor our dead. Scientists and researchers have traced funeral rites back to 60,000 B.C. where Neanderthals decorated their dead with flowers and antlers, showing an innate sense of respect for the grieving process. Over the years, funerary rites have changed with the ebb and flow of culture, but throughout the Western world, traditional burial sites have long held center stage… At least until now.
Eterneva is an Austin-based startup that has been seeking to disrupt the conventional mourning, grieving, and burial process. Focusing on innovative next-generation technology, Eterneva is offering memorial diamonds crafted from the cremains of our lost loved ones.
Grief Support Built From Experience
Adelle Archer is the co-founder and CEO at Eterneva. While the physical leader of the company, Adelle hadn’t intended on pursuing her career in this specific industry. Instead, Adelle had been working with a business partner to develop a synthetic diamond company that had nothing to do with death tech. Tragically, their work would be cut short when her partner was diagnosed with Stage 4 Pancreatic Cancer at 47-years-old. This first-hand brush with death would leave an impression on Adelle and like many of the millennials she knew personally, Adelle had wanted to find the proper way to mourn, grieve, and remain connected with her positive memories.
Adelle realized early on that conventional memorial methods were not to her liking and she was far from alone. According to the National Funeral Directors Association, cremations are expected to overtake traditional burials before 2025, a remarkable change from the figures of yesteryear. In 2010 alone, burial versus cremation was split 53/40. That is not the case.
Yet for as popular as cremation is, Adelle didn’t feel that an urn could accomplish what she had hoped to accomplish. So she turned back toward the synthetic diamond company she had been working on and a new plan would be brought forth.
In 2019, Adelle Archer and her team would pitch the Eterneva memorial diamond to Mark Cuban on the television program Shark Tank. Archer’s pitch was effective and landed with ease with Cuba. The Dallas Maverick’s co-owner would agree to invest in a 9% stake of the company. In the blink of an eye, Eterneva was truly founded.
Loss & Technology
As conventional funeral decisions change with the times, cremation continues to surge in popularity. Beginning in the 1980s, cremation would begin to rise due in large part to environmental problems, space concerns, and a focus on cost. Dealing with advanced levels of debt during a time when funerals are rising due to COVID-19 and other associated events has led to a more open-minded approach to start-ups like Eterneva.
What is Eterneva?
Eterneva is an Austin-based start-up with laboratories in Germany as well as Texas. A new entrant into the world of death care and an innovator in death tech, Eterneva seeks to connect grieving and mourning individuals with a special memorial diamond featuring the cremains of their loved ones.
As conceived by co-founder Adelle Archer, Eterneva strives to become to millennials what funeral homes were to the generation prior. A best-in-class system seeks to make the process as streamlined, efficient, and caring as possible to ensure the needs of the individual are met.
Adelle and Eterneva have focused on making the process as transparent and available to patients as possible, including their state-of-the-art website. Eterneva engages with its customers throughout the entire process, providing video, email, and telephone communication to keep clients updated.
Adelle told Dana Iverson of Medium, “We received tearful messages back and deep expressions of gratitude.”
The Eterneva Process
Clients that opt to pursue a memorial diamond from Eterneva will be ushered through an elaborate yet comforting process, beginning with a Welcome Kit. This welcome kit features instructions, videos, and the tools needed to get started.
Upon sending in your Welcome Kit, the scientific process begins with carbon purification where much of the elemental carbon is isolated, purified, and extracted into graphite powder. A video is supplied to clients as the process progresses.
After carbon purification, roughly two to three months are set aside for diamond growth in either the Texas or German-based laboratory. It is there that state-of-the-art machines mimic the earth’s diamond-growing conditions. After the diamond is formed, a master craftsman will assess, cut, and then set your diamond into the jewelry item that you chose.
To get started on your memorial diamond, contact Eterneva and put down your $100 deposit to get your kit delivered.
