When it comes to expanding your customer base and accepting clients from overseas for your business, accepting payments is a massive part of the relationship. The easier it is for customers to make a payment, the better their experience will be, and the more likely they will be to retain the partnership and use your services or order your products again.
However, when accepting international payments, there are some mistakes that can be made and should be avoided in the realm of ecommerce payments.
Neglecting Security Standards
The oversight of security standards in your payment gateway integration is a massive misstep you need to avoid. Neglecting these standards, such as the Payment Card Industry Data Security Standard, can lead to catastrophic data breaches that expose payment information. This not only harms the customer and the business but also causes a loss of reputation and potential legal consequences, including fines. It’s crucial to be vigilant and ensure your payment systems are secure.
Not Accepting Multiple Currencies
It’s crucial to allow customers to pay in their own currency for an improved customer experience. This adaptability removes the need for customers to worry about checking exchange rates, ensuring they pay the appropriate amount. By using international payment processing systems, you can cater to local currencies and payment preferences without impacting the customer experience. This adaptability not only allows you to comply with local regulations but also offers increased payment protection and support, making international transactions more appealing.
Neglecting The Mobile Experience
A considerable portion of shoppers access ecommerce sites via mobile devices, and if your website and, indeed, the payment process isn’t mobile optimized, then you’ll likely experience a huge portion of abandoned carts and shoppers turning away due to their inability to navigate payment options on their mobile device. A responsive design, mobile-friendly checkout, mobile wallet integration, and a speedy checkout are all favorable for mobile users and should be built into your ecommerce store as standard. Paying attention to these details shows your customers that you value their convenience and can significantly improve their shopping experience.
Complicated Checkout Process
While a comprehensive checkout process might make sense to you, it can be a barrier to customer retention. Customers are likely to click away if it’s too long or complex, involves lots of steps, or encourages add-on sales before allowing checkout. A clear, simple checkout that doesn’t have unnecessary steps is key to retaining customers. Be aware of what customers are shown in the payment section of the website and what can hinder your ability to make sales. Simply collect vital details and allow them to check out with ease.
Limited Payment Options
As well as accepting international payments, it is important that you accept a range of different payment options to facilitate an easier and smoother payment experience. The more ways customers cna pay, the higher the chance of completing a sale. From accepting Visa and Mastercard to Google and Apply pay options, PayPal, Klarna, and more, you need to offer extensive payment options for an enhanced shopping experience.
