What is the Purpose of SEO?

SEO, also called search engine optimization, is a strategy often used by businesses to make the content on their websites the most attractive to search engines. That means that when a potential consumer conducts an internet search, and they type in what they’re looking for and hit the search button, a website that has gone through an seo process will likely appear among the first results. Where your business or your personal website lands in the results is called your ranking. Improving your ranking can be key to growing a business and increasing the visibility of a company or brand. If you own a business and are looking to increase your reach, gain more customers, and broaden your visibility, SEO might be a great option for you to take. Curious about what SEO is or how it helps? Keep reading.

How can SEO help my business?

SEO can bring the right people to your website by pushing your content to the top of the list of search engine results. SEO often uses keywords to capture the right audience and invite them to your site while increasing the usability of your website. With a broader audience of people coming to your website and engaging in its user-friendly interface, you’re more likely to get more sales, create new customer links, and increase your overall reach. SEO content can also help keep your website fresh and updated through blog posts and other media that your customers will actually want to read. Including insider tips, articles of interest, FAQs, and how-tos is a great way to keep customers on your site once they have landed there. The freshness of your site will also help boost your rankings in a search engine. 

What to consider when writing SEO content or hiring a team to do so
Before you go right ahead and start writing your own SEO content or hiring someone else to write it for you, you should consider a few things. For one, you should think heavily about your product or service. Who does it serve? Knowing your audience is key for SEO content. When you know who you’re writing for, it’s much easier to include the key words and phrases they may be searching for online. Make sure you do adequate research to understand your customer, their persona, and their habits. You will want to make your pieces engaging for these people. A critical brainstorm can help take you from an article or blog post called “Information About Film Cameras,” to “Unexpected Vacations That Will Look Amazing on Film.” The second title is for a piece that will add real value to your potential customer, and will encourage them to actually engage with your content and, hopefully, your product. Quality and value adding content are absolutely pivotal when you’re writing short or long pieces for SEO, and you should keep that in mind in your SEO journey. The battle between companies and small businesses to get to the top of the heap in a search engine search is a hard one, but quality, well-written and engaging content will help you get there. You will also want to do a proper analysis of your existing website. This will help you figure out your current rankings in search engine and measure your overall engagement. Analyzing your website, or hiring someone professionally equipped to do so, can help you streamline your website’s design to optimize your engagement.

If you’re a marketing professional or a business owner, the purpose of SEO is important to understand. Understanding SEO can also help you leverage it to help increase your business proficiency.