This article will discuss the steps to develop a marketing strategy for a lawn care business. The measures will include developing a referral program, a website, running a PPC campaign, and managing a Facebook page. In addition, you will learn how to develop your business brand and attract new lawn care customers. Follow these tips to promote your business.
Developing a referral program
The most effective advertising method for a lawn care business is word-of-mouth referrals. When satisfied clients refer customers, they develop confidence and trust in the industry. In addition to generating new business, referrals are an excellent way to reward existing customers. You can offer discounts, gift cards, or other incentives to your existing customers for recommending you to others. However, you must ensure a smooth experience for both the referral source and the recipient.
One of the best ways to increase referrals is to offer customer education about your products and services. If you provide valuable education to customers, they are more likely to refer you to their friends. In addition, you can include referral requests in your sales process and ensure that you have these requests in all of your marketing efforts. Referrals are the most effective way to increase the number of repeat customers, and you should make it a habit to ask your customers for their referrals.
Developing a website
While it’s possible to create a website on your own, there are some basic features you should consider.
Make your navigation simple. Avoid multiple menus and display the most popular options for new lawn care customers. If your website is lacking pages, add them. Move any extra pages in the main navigation to the footer. Include a logo and contact form. If you want to incorporate social proof and credibility, integrate links to other websites with testimonials from satisfied customers.
Managing a PPC campaign
If you’re ready to turn your marketing plan around, PPC is the answer. PPC advertising lets you pay for clicks from people searching for your services. So whether you use Google Adwords text ads or social ads on Facebook, a PPC campaign can turn your marketing strategy around overnight.
While there’s no need to spend tons of money on paid search ads to increase traffic, a high-quality PPC ad guarantees that potential clients will see your business before your competitors. PPC ads can be expensive, but they’re worth the investment because they only cost when clicked. You can set your budget for the day and the maximum daily amount for the ad to appear. To keep your costs low and improve your PPC campaign, you may want to hire a third-party specialist to manage your campaign.
Developing a Facebook page
Social media is one of the most powerful tools for small businesses, and developing a Facebook page for lawn care businesses is a good start. In addition, potential customers use Facebook as a research tool when deciding on their next lawn service provider. Therefore, a well-designed Facebook page is a great lead generator and a vital part of your marketing mix. In this article, we’ll share some best practices for developing a Facebook page for your lawn care business.
The first thing to consider when developing a Facebook page for your lawn care business is whether or not you have the time to manage a Facebook page for your business. An active Facebook page won’t require constant attention, but it must be updated regularly. Otherwise, customers will be left in the dark. In addition, a Facebook page for lawn care businesses should be different than an individual account. A static page will be deleted by Facebook if it’s not correctly classified.