Protecting your intellectual property has never been more important than in the digital age we live in. With the internet and social media, ideas can be easily stolen and replicated without the proper protection. That’s why Kary Oberbrunner, a successful entrepreneur, author, and publisher, advises individuals and businesses on how to protect their ideas and leverage them to grow their influence, impact, and income.. In this article, we’ll take a deeper look at the power of intellectual property and how you can protect and monetize your ideas.
The Importance of Intellectual Property Protection
Did you know that the U.S. Chamber of Commerce estimates that intellectual property theft costs the U.S. economy between $225 billion and $600 billion annually? That’s a lot of money lost to people who steal ideas.. It’s essential to protect your intellectual property, whether it’s a book, a product, or a service, to ensure that you receive maximum benefit from your hard work and creativity.
Protecting Your Intellectual Property
So, how do you protect your intellectual property in the digital age?
The first step in protecting your intellectual property is to identify it. Kary Oberbrunner says, “Most of the people I meet have no clue that their ideas are unique and that they contain value. Unfortunately, competitors and bad actors do, which is why they steal it.”
Leveraging Your Intellectual Property
Once you’ve protected your intellectual property, it’s time to leverage it.s. According to Kary Oberbrunner, the key to leveraging your intellectual property is to create an integrated product suite. Think Apple with its iTunes, AirPods, Apple Watch, iPhone, and MacBook Pro. Once you have a product, you can scale it up by creating a product suite that includes free lead magnets,s, paid courses, masterclasses, and even a mastermind group.
For example, Kary worked with Justin Donald to create an integrated product suite that included a free book funnel, a $500 course, $5,000 masterclasses, a $55,000 mastermind, and one-on-one coaching for $500,000. All of this was based on Justin’s book, and it helped him build an eight-figure brand around his lifestyle ambassador concept.
Another example is a Dr. Pat Luse who wrote a health book.. s. Kary helped him turn his book, The 7 Systems Plan, into a multiple seven-figure brand that includes supplements, food, courses, and a podcast. Kary also worked with Katrina Ubell, a doctor who focuses on weight loss for physicians. They turned her book into a podcast-based business that includes coaching. Kary has trained over 250,000 authors and entrepreneurs with his live events and online courses. His authors are experts in virtually every industry.
The Power of Publishing
One of the best ways to protect and leverage your intellectual property is through publishing. Kary Oberbrunner has personally helped over 1,000 entrepreneurs publish books turn them into book-based businesses with eighteen streams of income. Publishing a book not only helps you protect your intellectual property, but it also gives you credibility and authority in your field.
Kary’s publishing company, Igniting Souls, has helped many authors become bestsellers on Amazon, Barnes & Noble, USA Today, and even The Wall Street Journal.
In conclusion, protecting your intellectual property is crucial in the digital age, as ideas can be easily stolen and replicated without the proper protection. Kary Oberbrunner, a successful entrepreneur, author, and publisher, advises individuals and businesses on how to protect their ideas and leverage them into successful businesses. It’s essential to understand what intellectual property is and how to protect it.
. Once you’ve protected your intellectual property, you can leverage it into a successful business by creating an integrated product suite, using publishing as a tool to protect and establish credibility and authority in your field. Kary’s publishing company, Igniting Souls, has helped many authors become bestsellers and turn their books into successful businesses.
For more information about Kary and his team and what they can do for you specifically, start the conversation here.
