Search engine optimization (SEO) remains one of the most significant drivers of interaction for online business. Moz reminds us that SEO is more than just sticking keywords into our content or landing pages. It’s about using keywords alongside intent-based searching to optimize a landing page or website for customer interaction. For a business to understand SEO, it needs to look at the reasons a user might be searching a particular keyword term. Self-storage places have a leg-up on other companies because they have a physical location to leverage a local address. Local SEO is among the most effective methods of getting people to visit a physical site. But how does a business up its SEO game to compete in the flooded marketplace that is the self-storage market in 2021?
Local SEO Holds the Key
Hubspot mentions that almost half of all Google searches are looking for local information. When a person wants a self-storage facility, they don’t want one across town or the next county over. No, they want a facility that’s right down the road from where they live, hence why Google has developed local SEO search optimization. By tying a company’s website to a Google My Business (GMB) page, the self-storage facility can leverage local SEO to catch customers within their area. GMB is free but requires a lot of information about your business to function. Your complete business address, phone number, email address, and other information must be kept current. However, it’s an accessible approach to getting local SEO results. Even so, it’s not the only methodology to end up at the top of the search page.
In the early days of the internet, it was a common practice to search something, head to a page, and get something that was almost but not entirely unrelated to the search term. Today’s SEO tries to avoid that by giving clients what they want to find. But how does Google know what the customer wants? By using keywords placed strategically on the content of a web page, investigating its links to other pages, and its content types (videos and images go over much better). These bits of data act as clues that the engine can use to offer the searcher more relevant results, meaning that they’re less likely to get a page they’re not interested in. From your perspective as the business, you need to have content that appeals to customers to stick around when they find your page.
Make Your Mark Online
Most consumers today expect a business to have an online presence. Even some of the best corporate meeting spaces have an online presence to ensure that clients can search for their business. Self-storage facilities need to have the same sort of approach. Having an online presence gives businesses more legitimacy in the real world. If you are trying to attract more customers, having an online business presence will likely draw more people to your location. However, shoring up your local SEO will ensure that visitors will most likely be from your local area.