The world of retail is constantly changing, but many small and mid-size businesses still use outdated methods to run their operations. The best way to stay ahead of the curve is by integrating technology into your franchise store’s marketing strategy. Technology can make your business run more efficiently and help you reach a broader consumer base. Here are seven innovative ways you can use technology to improve your business.
1- Create a Mobile App
In today’s world, customers expect to be able to access businesses at all times—and they expect it to be easy. Creating a mobile app for your franchise will allow people to access your products and services whenever needed, even if you aren’t currently open for business.
2- Provide Digital Gift Cards to Customers
Digital gift cards are an excellent way to keep your customers happy. They are easy to use, redeem, and can be used at any time or location. Digital gift cards can be purchased with a credit card and redeemed immediately at any of your store locations. You can also use digital gift cards for business networking meetings or even as incentives for employee recognition programs.
3- Create Efficiency With AI
AI can help you make better business decisions. AI allows for real-time insights that can be used to drive better sales, improve customer service and automate your business. By leveraging data from multiple sources and analyzing them with other relevant information, AI can accurately predict customer behavior.
4- Build an Email List and Send Newsletters to Subscribers
Your email list is one of the most powerful tools at your disposal in terms of marketing and sales. Your subscribers are already interested in what you have to say — they signed up for your email newsletter, after all! If you build a solid relationship with them over time, they will be more likely to buy from your company than someone they don’t know.
5- Get Social
Social media is one of the best tools available for advertising and marketing your store — especially when paired with other forms of online marketing like email marketing or search engine optimization (SEO). Social media is free, easy to use, and works well for building brand awareness and connecting with customers. Plus, it’s a great way to stay up-to-date on trends in your industry so you can stay ahead of the competition!
6- Accept Mobile Payments
Mobile payments are becoming increasingly popular. They’re easy to use and can be used to pay for merchandise, food, beverages, and services. Mobile payments are safe because the transaction is completed using a secure electronic device or app.
7- Use Delivery Apps and Online Orders
With the rise of online shopping, franchise stores need to have an online presence and offer consumers the ability to order products online. Franchisees can also use this app to send out text messages with special offers or discounts that expire at certain times of the day or week.
Technology has transformed the business world in several ways. Whether you’re just starting or have been in business for decades, it pays to stay up-to-date with the latest tech innovations. Integrating these seven ideas into your franchise store allows you to reach and cater to a broader consumer base. This keeps existing customers engaged and reduces costs on everything from marketing campaigns to inventory management systems.