Selling your home in 2021 is a way different ballgame than it was just a decade ago. Technology changes things in quite a speedy manner, and it’s in your best interest to keep up. If you want to get the most out of selling your home, you have to have the best tools to sell it.
Equip yourself for an easy process and dig into a little research. Check out this brief look at a few ways you can use technology to help sell your home.
High quality images
Selling your home in the 21st century means that you better have some really good images of the property available to buyers. People expect quality, and technology gives you plenty of tools to get the job done.
Make sure you have a high caliber camera to take pictures of the property and run them through a photo touch up if you think they need a little more gloss. Don’t misrepresent the property, but make sure the images are the best possible quality before hitting the listing pages.
Video tours and 3-D walkthroughs
Another great way to grab the eyes of buyers is to offer a video tour or a 3-D walkthrough of the property. Give people the opportunity to really get a feel for the house.
Video content is also a powerful digital marketing tool. People are more likely to click on a link if there is a video attached. Add a high-quality video or walkthrough to your listing to help the sale of your home go faster.
Social media
Social media is a powerful tool for marketing your listing. If you want to get the word out that your house is for sale, craft a compelling social media post.
Blast it on all the different social networks and get ready for a lively response. Facebook seems to be the biggest contributor to real estate site traffic, so don’t leave out the big blue social media giant.
Syndication of your listing
When you list your property online, use real estate websites that are able to list your home on multiple sites for maximum visibility. Listing syndication will help you keep track of how long people are spending on your listing and the nature of their interactions. You can use the extra information to refine your entry and draw more eyes for the sale.
Interconnectivity in your home
Equipping your home with the right interconnectivity technology will also make it more appealing to potential buyers. Adding smart home features will help you fetch a higher price for the space as well. Look into what moves you can make to upgrade your home’s interconnectivity before crafting your next listing.
