Roy Peires started what would become the IDILIQ Group in the 1980s and later developed charitable initiatives connected with the hospitality sector through the IDILIQ Foundation. One of those initiatives is Kind Holidays, which provides free accommodation at IDILIQ Hotels & Resorts through relationships with charitable organizations. Military personnel and their families were among the first groups supported through the programme.
The military connection dates to 2012, when Kind Holidays became one of the first donors to Give Us Time, a charity associated with former UK Defence Secretary Sir Liam Fox. Give Us Time arranges free accommodation at hotels and resorts for military personnel and their families. Roy Peires’ work through Kind Holidays has since formed part of a wider effort to use hospitality accommodation to support people facing serious personal and family challenges.
What Military Families Receive Through Charitable Hospitality
Kind Holidays provides something directly connected with the normal work of hotels and resorts: accommodation. Through Give Us Time, military personnel and their families have been able to stay at participating properties without paying for their accommodation.
The programme does not need to make broader claims about the circumstances of every family it supports. Its documented purpose is practical. Hotels and resorts have accommodation available, while charitable organizations such as Give Us Time work with military personnel and families who can benefit from a stay.
For Roy Peires, that relationship demonstrates how hospitality resources can be used beyond their conventional commercial purpose. Roy Peires’ approach to charitable accommodation connects an existing hotel service with organizations already supporting people through difficult periods in their lives.
Roy Peires and the Early Role of Give Us Time
The relationship with Give Us Time is an important part of the history of Kind Holidays. In 2012, the programme was one of the charity’s early accommodation donors, making hotel and resort stays available to military personnel and their families.
The Content & Messaging history of the initiative records that some recipients were dealing with physical injuries or the effects of service-related trauma. That context helps explain why a period away could be meaningful without requiring assumptions about the circumstances of every participating family.
Roy Peires later expanded Kind Holidays beyond military welfare. In 2016, accommodation was also made available through charities supporting very sick and terminally ill children, bereavement organizations, children’s hospices, and the Carers Trust.
How Hotels Can Contribute Through Existing Accommodation
Hotels are built to host people. That basic function gives the hospitality sector a practical way to participate in charitable programmes when accommodation can be made available to partner organizations.
Kind Holidays applies that idea through IDILIQ Hotels & Resorts. Instead of creating a separate service unrelated to hospitality, the programme uses hotel accommodation as the charitable contribution itself.
The hospitality initiative associated with Roy Peires has grown to support more than 2,300 people through more than a dozen charities. Military families form one part of that wider group alongside families connected with serious illness, bereavement, hospice care, and other charitable support.
The Scale of Kind Holidays and Its Beneficiary Groups
The figure of more than 2,300 refers to people who have received the opportunity to holiday at participating hotels and resorts free of charge. The programme has worked through more than a dozen charities, giving it a broader reach than its original military focus.
That growth began from a straightforward use of hospitality accommodation. Roy Peires has also encouraged other hoteliers to consider creating similar programmes rather than limiting the idea to IDILIQ properties.
The Kind Holidays guide was created to show other hotel operators how they can establish their own version of the programme. It also includes contact information for charity partners looking for additional holiday accommodation in the United Kingdom and abroad.
Roy Peires on Why Hospitality Businesses Can Take Part
The wider aim of Kind Holidays is not limited to hotels within the IDILIQ portfolio. Roy Peires has publicly expressed the hope that other hotels will look at the programme and consider offering accommodation of their own.
His advocacy has also extended beyond hotels. He has said that airlines, cruise operators, restaurants, taxi companies, and others involved in holidays and hospitality could consider how their own services might contribute to similar charitable efforts.
That position keeps the focus on resources businesses already provide in the course of their normal operations. For hotels, the relevant resource is accommodation. For other travel and hospitality businesses, the contribution would depend on the service each organization is equipped to provide.
Roy Peires has described Kind Holidays as a template that other hoteliers can use. The programme’s guide is intended to make that process more accessible by outlining how hotels can set up their own initiative and connect with charities seeking accommodation.
Military-family support remains an important part of that history because it was present from the programme’s early years. The relationship with Give Us Time established a practical example of how hotel accommodation could be directed toward military personnel and their families through a charitable organization already working with that community.
Since then, Kind Holidays has expanded its reach while retaining the same basic hospitality connection. More than 2,300 people have received free holidays through more than a dozen charities, and Roy Peires continues to encourage wider participation from businesses across the hospitality and travel sectors.
About Roy Peires
Roy Peires started what would become the IDILIQ Group in the 1980s and has more than four decades of experience connected with hospitality on Spain’s Costa del Sol. His charitable involvement through the IDILIQ Foundation includes Kind Holidays and support for organizations working with healthcare, disability services, education, military families, and people facing serious personal circumstances. Readers can find further information about Roy Peires and his charitable initiatives through his official website.
