Many factors come into play when planning to print business cards. These include color schemes, die-cutting, paper density, shapes, and more. To make designing and to order your cards easier, read through the following points. We’ll also cover a few things to consider when choosing your design. Then, read on to learn how to make your business cards look professional. And remember, the key is to create a plan representing who you are as a person.
Complementary colors
Color is one of the first things to consider when printing your business cards. While the standard business card uses a variety of colors, it is essential to remember the power of complementary colors. According to Printivity.com, this principle is particularly relevant if your business is in the health and beauty industry. For example, pastel colors have a calm and collected vibe and work perfectly with companies promoting products and services that are fresh and healthy. If you’re unsure which color schemes to use, consult a color wheel to find out more.
The color palette you choose for your business cards should complement your logo. It is important to choose complementary shades as these will make your design easier to read. Use contrasting fonts if you intend to use images as backgrounds. In addition, if you’re using images as backgrounds, use highly contrasting fonts to make your business card design easier to read. You can also consult a color wheel to choose complementary shades.
Die-cutting
If you want to stand out from the competition, die-cutting is the way. While many everyday products are square, rectangular, or circular, die-cutting allows you to create a unique, eye-catching product that will increase your brand awareness, sales, and profitability. Additionally, die-cutting is a great attention hack. It allows you to easily share contact information, including promotional coupons, social media URLs, office hours, and website information.
The versatility of die-cutting allows you to create a unique business card. You can choose to cut your business card in any shape you want, from circles to squares to even custom shapes. However, you should keep in mind that the business card needs to convey your contact information. Therefore, that small type will only confuse the recipients. In addition, die-cutting can help you create a memorable first impression, making your business card more likely to stick out amongst your competitors.
Paper density
When printing business cards, one of the first things to consider is paper density. The thickness of the paper is a crucial factor in determining the overall look of the card. For example, thicker paper with a glossy coating will look better than a thinner one. If you are concerned about weight, consider using kraft paper. This thin, durable paper is eco-friendly and signals that you’re environmentally conscious. You can also use recycled paper if you prefer.
Another critical factor to consider is paper density. Paper density refers to how thick the sheets are. The higher the GSM, the thicker the paper. While the lighter weights are less flexible, business cards should be thick enough to fit in a pocket or envelope. Typically, professionals print on 300-350 GSM paper. This is 14-Pt thick and is suitable for most applications. However, if you’re aiming for a more professional look and feel, you can opt for a 400-450 GSM paper.
Shapes
Depending on your business, there are many shapes to consider when printing your business cards. For example, a locksmith’s card will likely look like a key, whereas a pet groomer’s card might look like a dog. Some companies even die-cut their cards to fit a Rolodex. Regardless of your shape, you can add a splash of flairs with subtle shapes, such as a heart or a diamond.
Considering your logo shape when printing your business cards is crucial to the overall look of your card. If your logo is round or circular, an oval card will make it easy to integrate with the rest of the design. Round and oval cards can be equally effective for circular logos. Try a free template to create a precise layout. You can also consider using thicker card stock to emphasize the premium feel of your business card and compensate for its relative lightness. Oval business cards also look great with modified or classic text logos. A durable matte or gloss coating will help protect your card from damage.
Typefaces
When choosing a typeface for your business card, you should consider your font’s readability, legibility, and appearance. Choose a sans serif font with open letterforms, such as Myriad Pro, for a modern look. However, a classic serif font like Code is also legible and has rounded tails on lowercase letters. Classic font is always a good choice whether your cards are meant for a business card company or an individual.
If you want your business card to be bold, try the Nevis font. This typeface can be used in all caps on essential words. It has a wide-angle that will attract attention. If you choose this typeface, ensure it has a clean look – it is more suited to a professional environment than a personal one. You can also select an edgy, contemporary font like Futura or Arial.
