Impacts of Automotive Marketing Strategies

Aside from the apparent impact of generating new leads, automotive marketing strategies also directly affect the customer experience. Specifically, they affect sales, customer satisfaction, brand awareness, and customer loyalty. With the increasingly digital car buying process, consumers rely on multiple online channels to research and purchase cars. As a result, it has created many opportunities… is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Additionally, participates in various other affiliate programs, and we sometimes get a commission through purchases made through our links.